New initiatives rename the digital and print conference events surrounding next year's World Publishing Expo.

Organisers WAN-Ifra say the revamped concept will include Digital Media World and Print World and expanded guided tours.

It is being held at the Reed Messe Wien in Vienna, from October 10-12, the fourth time in "the capital of dreams".

Chief executive Vincent Peyrègne says WAN-Ifra constantly strives to serve as "the knowledge hub" for its members and the news media industry: "Quite simply, we are focussing all of our resources and activities around our members' and the industry's most pressing topics and challenges to wholeheartedly support their efforts with ongoing transformation," chief executive Thomas Jacob adds. "Next year's event will reflect that with a more personalised journey for each visitor, to better inform them of the key trends and technologies that could impact their strategies and investment plans."

The two conferences will be free to Expo visitors and located at a central stage in the Expo hall. The 90-minute sessions will alternate between the two tracks and will be followed by session-related guided tours with WAN-Ifra specialists on hand to advise participants.

Recently this year, WAN-Ifra ran both Media Port sessions in separate halls dedicated to digital and print, as well as paid conference sessions.

The Vienna show will also feature matchmaking services, with visitors matched to vendors of specific technologies, as well as bookable free consultation on a variety of topics.

The Expo will celebrate the winners of World Digital Media Awards and members of the International Newspaper Color Quality Club with a Tech Nite social event.Details from www.worldpublishingexpo.com