The new system replaces 26-year-old equipment, and is more intuitive and easier to use, handling Chinese ads as well as those in English and Malay.

IT project director Ng Pue Sieng says the old systems were fast becoming obsolete. “For example, the operating system for Chinese ads was no longer supported by the vendor, and we often had to make do with salvaging hardware from old consoles,” he says.

The go-live continues a relationship which began in 2004 with a 500-seat editorial system.

Atex America chief executive Scott Roessler says the company learned then the importance of a teamwork. “To provide a flexible platform capable of handling both Chinese and English language content in the same database, it takes the dedicated effort to ensure the system meets and exceeds expectations,” he says.