Dutch flagship daily De Telegraaf plans better, newsier content following installation of a new multimedia editorial system.

The country’s largest publisher aims to give subscribers more quality content and reduce time to market on digital publications with the unified workflow of the CCI NewsGate system.

Editor and NewsGate project manager Lenno van Dekken says Amsterdam-based Telegraaf Media Group “wants to innovate” and make new ideas come to life: “Our organisation has the willingness to change and with NewsGate we’re getting the technology to support that change and to innovate,” he says.

“We have so much great content, but we can only publish limited amounts in the newspaper. We want to give our subscribers more quality content on tablets and smartphones.

“We spread our content to all platforms and let the reader decide where, when and how to read.”

The CCI system will be the central tool for production and planning across the group’s wide array of publications and business units including national daily De Telegraaf, regional dailies, daily freesheets including Metro, weeklies and magazines.

A factor has been the close ties to CCI-owned Escenic, which Telegraaf wants use to boost online business. Telegraaf Media Group operates more than 100 websites and facilitates video production as “the most complete media house” in the Netherlands.