'Consistency' in Australian readership statistics

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Latest Emma media data shows 70 per cent of Australian read newsmedia on a digital device, and nine out of ten do so on one platform or another.

The figures indicate an audience of 13.1 million in August for news media on platforms such as smartphones, tablets, mobiles and PCs, and 13 million reading newspapers.

Metro newspapers were read by 10.8 million people (58 per cent of consumers), and regional and community news media brands by 6.8 million (36 per cent).

NewsMediaWorks chief executive Peter Miller says news media is demonstrating strength and consistency again: "Large scale audiences continue to turn to trusted, quality journalism, creating a valuable audience for advertisers."

The Sydney Morning Herald is Australia's highest-reaching title across all platforms with 5.30 million readers, with the Daily Telegraph following, reaching 4.39 million readers and the Herald Sun on 4.08 million (see below).

Cross platform readership (000s, last 4 weeks)

August 17

Sydney Morning Herald / smh.com.au

5306

Daily Telegraph / thetelegraph.com.au

4389

Herald Sun / heraldsun.com.au

4077

The Australian / theaustralian.com.au

3159

The Age / theage.com.au

3023

Courier-Mail / couriermail.com.au

2733

West Australian / thewest.com.au

1802

Financial Review / afr.com.au

1696

Adelaide Advertiser / AdelaideNow.com.au

1489

Sunday Times / perthnow.com.au

1369

Canberra Times / canberratimes.com.au

766

Newcastle Herald / theherald.com.au

554

Gold Coast Bulletin / goldcoast.com.au

452

Mercury (Tas) / themercury.com.au

414

Sunshine Coast Daily / sunshinecoastdaily.com.au

402

*Source: emmaTM, 12 months to August 2017. Readership based on last four weeks. Trends compared with 12 months to August 2016. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings (Monthly), August 2017. Following the introduction of Nielsen Digital Ratings Monthly (DRM) data into emma in February 2016, year on year comparisons of digital audiences are now valid from February 2017 onwards.

^ Galaxy Research online questionnaire, June 2017, of 2,863 adult Australians.

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