WoodWing is getting out of the content delivery business following an agreement which will see users switch to Adobe’s Digital Publishing Suite and the .ofip format retired. WoodWing will also cease sales of its Reader Application immediately.

WoodWing says it will solely resell Enterprise and Professional editions of Adobe Digital Publishing Suite as a value added reseller following integration – a deal president Erik Schut is convinced will benefit customers . Its Enterprise and Content Station applications will include direct access to Adobe Digital Publishing Suite, enabling customers to create branded applications directly and access to integrated analytics, powered by Adobe Online Marketing Suite (Omniture).

Schut says WoodWing developed its tablet solution in 2010 because no others were on the market at the time. He says the time is now right for WoodWing to “fully focus on its core activities, which is to streamline and optimize the editorial workflow”.

Adobe vice president and general manager of media solutions Todd Teresi says the two companies will work together and with their publishing partners to drive the next wave of innovation in tablet publishing.

WoodWing’s Content Station customers will be able to create .folio files and automatically upload them to Adobe Digital Publishing Suite, and its .ofip format will be retired over a transition period ending in November 2012.