Expanded ADMA restructures for 'data leadership'

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ADMA has announced a restructure which will see its four existing associations and education arm united as the Australian Alliance for Data Leadership.

Over the past year, ADMA - the Association for Data-driven Marketing & Advertising (ADMA) - acquired and established three additional associations representing other aspects of data-driven business and communications: Digital + Technology Collective (D+TC); Institute of Analytics Professionals of Australia (IAPA) for analytics and data science; and Data Governance Australia (DGA).

The group says ADMA members benefit from the broader network's reach into every area of business. The new AADL network incorporates over 1,000 Australian companies and 50,000 individuals across the four associations.
"The role of data has extended so it fuels all aspects of business," says AADL chief executive Jodie Sangster. "It is not enough to look at just data and marketing, but instead provide leadership across how data plays a role in business."

Current chair of ADMA and chief marketing officer of Uber Australia Steve Brennen, will serve as interim chairman of AADL, with a board will comprised of the chairs of ADMA, D+TC and IAPA and four new appointees, of which Fairfax Media chief data officer Robyn Elliot is one.

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