Briton Phil Cullimore will drive Kodak’s inkjet and micro 3D printing divisions in a new global reorganisation.

It is also splitting its Asia Pacific sales operations under the guise of merging four current regional sales organisations into two. Australia and New Zealand go with Europe, the USA and Canada into a new ‘EUCAN’ region headed by managing director Lois Lebegue, while Asia is merged with Latin America, the Middle East and Africa as ‘ALMA’ under John O’Grady.

And incidentally, splitting inkjet digital printing from electrophotographic.

Chief executive Jeff Clarke says five market-focussed business divisions – for print Systems; enterprise inkjet; micro 3D printing and packaging; software and solutions; and consumer and film – will make the company faster-moving, more competitive and more entrepreneurial.

The end-to-end operating units will have responsibility and accountability for portfolio, product design, engineering, services, sales, purchasing and supply chain.

Brad Kruchten becomes president for print systems, including plates, CTP, electrophotographic printing solutions, OEM toner and equipment services.

As president for enterprise inkjet systems, Cullimore is responsible for Kodak’s Prosper and Versamark inkjet web and imprinting systems, print-on-demand and OEM ink. He will also lead the micro 3D printing and packaging division, which has packaging customers and display OEM partners for its Flexcel NX systems, legacy packaging solutions and touch sensor films.

Eric-Yves Mahe becomes president for software and solutions, including Kodak’s Technology Solutions engine to monetise its research labs innovations, Unified Workflow, brand protection solutions, the Services for Businessand Design 2 Launch solutions.

Recently appointed chief marketing officer Steven Overman gets the consumer and film division, responsible for consumer inkjet, motion picture and commercial films, synthetic chemicals and brand licensing. The division is also charged with exploring other potential initiatives in the consumer space.

All five, and the two sales organisations heads, are senior vice presidents

Clarke says Kodak “now has the right organisational structure” for deploying its strengths to drive growth: “We designed this structure to sharpen our focus on performance, predictability and accountability for business results.”

Corporate functional leaders have also been trimmed to avoid overlaps, effective from January. Named are John McMullen (financial), Mark Green (human resources), Overman (marketing), Patrick Sheller (general counsel, secretary and administration), Terry Taber (technical), Kim VanGelder (information, reporting to Clarke).

On our homepage: Phil Cullimore looks after inkjet, but not electrophotographic print