Fast-growing Lineup doubles North American team

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With a newly-launched interface to its Adpoint media sales system, UK-based Lineup has announced a new push into North America.

It will double operations in the US and Canada under newly-appointed regional executive vice president Markus Feldenkirchen.

As the company continues to expand its product offerings, the 'new breed' Blaze UI improves multimedia sales flow across users including sales, operations, finance and IT.

In what is claimed to be the industry's most seamless 'lead to billing' experience, it promises exceptionally intuitive user journeys, optimised, responsive design, and features such as interface customisation.

Following seven consecutive years of aggressive growth and more than 200 new publications moving to - including Bonnier Publishing, Paddock Publications and the Pittsburgh Post-Gazette - Lineup Systems says the expansion is supported by a strong financial position based on five years of growth and profit.

Chief executive Michael Mendoza says consolidation of regional publications into large groups in North America has created a demand for innovative platforms to assist with their centralisation.

"North American publishers can leverage a media sales solution like Adpoint to help them quickly consolidate and centralize their sales, operations and finance business functions across print, events, broadcast and especially digital," he says.

Lineup recently rolled out mobile app Adpoint Go and added more self-service functionality and workflow enhancements.

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