HP's got the bottle to boost PacPrint registrations

Jan 30, 2017 at 05:42 pm by Staff


Some 5000 digitally-personalised bottles of wine are going out to early registrants for Australia's PacPrint 2017 and Visual Impact 2017 exhibitions, being held in May.

HP will be showing off its latest Indigo technology to personalise the bottles of premium Wolf Blass wine offered to the first 5000 people to register and attend the shows. The bottles featuring a personalised label, will be available for collection from HP's show stand.

"Print and sign professionals really need no added incentive to attend PacPrint, but we loved the idea of being able to showcase innovative print and give something a bit special to our 'early birds'," Visual Connections trade shows and publications general manager Peter Harper says. "We think this is a great way to kick start registrations."

PacPrint 2017 runs from May 23-26 at Melbourne Convention & Exhibition Centre and is expected to attract more than 12,000 visitors from around Australia, New Zealand and the surrounding area.


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