Young Reader presentations: ‘Start early and connect often’

Jul 10, 2012 at 08:19 pm by Staff


India’s I-Next and other winners in the 2012 World Young Reader Newspaper of the Year competition received their awards in Bangkok yesterday.

The ceremony at the Young Reader Asia-Pacific Summit drew newspaper publishers and other news media executives from 25 countries.

The WAN-Ifra-organised awards recognised 19 newspapers and a printing plant for innovative strategies and projects that attract young people to the news.

“Youth matter more today than ever. This is not only as future readers and opinion makers, but because, right now, they are spearheading important changes in all facets of life, technology and civil society,” says WAN-Ifra president Jacob Mathew.

“According to the United Nations, 62 per cent of the world’s 15-24-year olds live in Asia. That means almost two out of every three people in that age group are in this region. Thus it makes sense for WAN-Ifra’s new focus on young readership development within regions of the world should start in Asia. We must start early and connect often.”

In addition to the Young Reader award, I-Next also won the top award in the public service category for a project that encouraged 18 to 25-year olds to vote. Part of the work was a survey that found youth interested in change, especially getting rid of corruption. The elections saw the highest turnout in 30 years and the election of the youngest-ever state chief minister.



"I-Next did an excellent job,” the prize jury noted. “We found it especially interesting that youth considered corruption the number one topic of concern.”

Last year’s top winner was Indonesia’s ‘Jawa Pos’ Group.

See full list of 2012 winners

Sections: Print business

Comments

or Register to post a comment




ADVERTISEMENTS


ADVERTISEMENTS