Oz mags a prestige buy as News turns brand into a business

Feb 23, 2018 at 01:57 am by Staff


Inserted magazines from national daily The Australian will be part of a News Prestige Network publishing division as the publisher reimagines the former 'advertising proposition'

The News Corp Australia publishing division combines Wish, Mansion, The Deal and the Weekend Australian Magazine from The Australian with Conde Nast International titles Vogue Australia, Vogue Living and GQ Australia.

News Prestige Network was launched last year as an advertising proposition for prestige and luxury brands, and this will be "further aligned and developed" through the creation of the new publishing division.

Executive chairman Michael Miller says they are proud of the commercial results driven since the launch: "With this new publishing division, we will now leverage our prestige editorial talent, harness our commercial strengths and marketing capabilities to continue to deliver the best content and commercial solutions to Australia's largest AB audience."

Executive changes resulting from the move including making Nicholas Gray, chief executive of The Australian, publisher of News Prestige Network publisher with responsibility across commercial, product and marketing. Vogue Australia, Edwina McCann editor-in-chief Edwina McCann becomes editorial director for Vogue Australia, Vogue Living and GQ Australia, while Food Corp director Fiona Nilsson becomes News' lifestyle director, responsible for the food and homes portfolios.

News has appointed former SBS media sales director Andrew Cook as advertising general manager for The Australian and the News Prestige Network, to replace Vaughan Cottier - who is moving to the US - at the end of April.

Prestige and lifestyle director Nick Smith is leaving News Corp to move to the UK.

Editor-in-chief of The Australian Paul Whittaker and Edwina McCann "will work together in developing the editorial strategy across the network", and be joined by Nicholas Gray to focus on new commercial opportunities for the combined luxury mastheads.

Pictured: A Wish cover shot from September 2017

Sections: Newsmedia industry

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