Dutch workflow developer Van Gennep has launched a new publishing platform based on digital asset management technology from Adam Software, which bought the business last month.

Dubbed PublishingNow, the system draws on the two companies’ strengths – with centralised DAM assets and powerful workflow tools – to deliver a system for multichannel publishing.

Van Gennep’s Plansystem4 flatplanning system has been popular with magazine and catalogue publishers. The new product enables users to collect content from cross-channel sources, storing it for output driven by approval-based workflows, and publication to any channel.

Product manager Gerda Oppewal says the ability to integrate with Adobe Creative Suite and other digital publishing tools will make it a single solution cover the complete publishing process.

A recent partnership with Aquafadas extends the product’s publishing reach to mobile devices. “Now we’re adding the efficiency of Adam’s DAM system to our offering, which will create real increases in efficiency and ROI,” she says.