A new version of WoodWing's Elvis DAM addressed the need for speed and scale in digital content creation.

Chief executive Jan de Roos says times are challenging but interesting for both publishers and brands: "Publishers need to produce appealing content more efficiently to remain competitive. The market is tight but quality content, published quickly, is a game-winner."

Elvis DAM 6 offers tight integration with Adobe CC, and supports auto-tagging through integration with AI services such as Google Vision, Clarifai and Amazon Rekognition. ElasticSearch is used to optimise search, able to deal with enormous amounts of assets, making it "infinitely scalable".

DAM 6 introduces a new Event API which enables live integrations with marketing and publishing platforms, and single sign-on support.