Finnish ad planning, analytics and buying automation specialist Talea Solutions has teamed with Integration-X to expand its cloud-based platform offering.

The companies have announced that Talea will offer Integration X's Adpoint product to the Finnish and Swedish media market.

The move follows the introduction last month of Adpoint to add a delivery feature to Finnish sales and marketing cooperative Baari sales solution.

Building on the introduction with Kärkimedia - which represents 32 Finnish newspapers - Talea is making Adpoint available to media companies as part of its platform. Chief executive Jari Kosonen says offering customers the ability to manage their entire ad production in Adpoint is "an obvious next step".

The expanded media sales platform is provided as a fully managed cloud solution, accessed via internet.