Dutch publisher Rodi Media is to implement Miles 33's Gemstone sales platform, the first business the two companies have done together.

The order includes advertising sales, CRM, dashboard statistics, workflow, audience development marketing, self-service portal and Invoicing and will be used to manage advertising sales for print, digital and social media channels of the group's 29 free weekly titles. Customers will also be able to self serve classified adverts, reserve advertising space, supply artwork and view account information with their own log-in.

Miles 33 chief executive Mike Moore says they had identified Rodi Media as a strategic partner in the region: "Their professional approach to the selection process and the cooperation between our two project teams will ensure both companies benefit from a successful installation."

The system includes the Gemstone sales platform and invoicing module. An interface to Rodi Media's editorial layout planning and editorial system will be implemented using Gemstone's API. Other interfaces have been written to support local Dutch services for address look-up and business listings with geo-tagging for pro-active marketing purposes as well standard Dutch on-line payments systems.

The Gemstone HTML5-based user interface means that sales people will have access to the full Gemstone system whether they are working in the office or on the road with a tablet or mobile. The user interface will be implemented in Dutch.

This all was a good fit for Rodi Media's standards regarding efficiency improvement, quality standards and the overall structural approach to their business. Gemstone's integrated CRM will provide users with always up-to-date and accurate information about their customers, their activities and advertising needs. This clears the way for improved efficiency, offering an even higher quality of service to their customers.

Rodi chief executive Eric Kooij says the installation will let them become more efficient. A key driver was the ability to build their own media channels and packages.

Rodi Media is based in Broek op Langedijk in Noord Holland, and was founded more than 40 years ago.