Ad awards recognize innovation, applied technology

Aug 28, 2013 at 03:59 pm by Staff


Australia’s smallest daily newspaper, the Warwick Daily News was among winners in the PANPA Advertising Awards, presented on Wednesday night.

Awards were handed out at the end of the first day of the Future Forum in Sydney by Nisin Sunito of sponsor Oceaning Multitrading, following an afternoon programme of production, advertising and newsroom ‘bootcamps’. They were introduced by Newspaper Works chief executive Mark Hollands.

Winners came from the smallest and the largest publishers, and from New Zealand and Singapore as well as Australia. And in some cases, winners were hard to pick, with judges naming three top winners in each of two categories.

A technology-driven winner was West Australian Newspapers smartphone based ‘point and pay’ app, named the best new idea/execution.

 

Winners were:

Print: Best single advertisement for a client Circ up to 10,000– Warwick Daily News – Do your children have happy feet; Circ.10,001-25,000– Sunshine Coast Daily – Pacific Ford; Circ.25,001-90,000– Leader Community Newspapers – Ellies Boutique; Circ.90,000+–
mX – mX Wrap on Live Editorial.

Best print campaign for a client Circ. Under 10,000– The Riverine Herald – Make Your Mark; Circ. 10,000-25,000– Toowoomba Newspapers – Bradford Clinic; Circ. 25,001-90,000– Sunshine Coast Daily – Fratellini in Noosa News; Circ.90,000+– mX – Big Bash.

Best advertising feature or supplement (can include editorial-driven environment) Circ.0-10,000–The Gympie Times – Back in Time, and Warwick Daily News – The Bush Telegraph, and Marlborough Express – Classic Fighters; Circ.10,001-25,000– Bay of Plenty Times – Bay of Plenty Times 140 Years, and Toowoomba Newspapers – My City Heart, and The Advocate Newspaper – Where Will The Stories Take You; Circ.25,001-90,000– The Land – Spring Angus; Circ.90,000+– WA Newspapers – Business Insider.

Best advertisement/campaign promoting print in a trade publication or as an in-house ad Circ.0-10,000– The Courier, Narrabri – Help the money-go-round; Circ.10,001-25,000– The Courier, Ballarat – The Power of One; Circ.90,000+– Singapore Press Holdings – SPH iinkAwards – Alice in Wonderland.

Digital (open):

Best single advertisement for a client– News Australia Queensland – Subway Lumberjack.

Best campaign for a client on a digital platform– The Riverine Herald – Moama Bowling Club.

Best dedicated digital environment for a client– APN NZ Media – Mercedes One to Watch.

Integrated solutions (open):

Best integrated campaign for a client – one or more platforms–WA Newspapers – PIAF.

Best multi-title campaign for a client– News Australia Queensland – Tourism Events QLD Deal of the Week.

Best new idea/execution to deliver value and/or reach for a client–WA Newspapers – Point & Pay.

Craft (open):

Best copywriting– Fiordland Advocate – Te Anau Tartan Festival

Best photograph or illustration– News Corp Australia – Kevin

‘We wish’ – the best idea a client did not buy but you wish they had– Leader Community Newspapers – Crown Ultimate Experience, and Ashburton Guardian – Farmers for Farm Safety 1.

Collaboration (open):

Best multi-department or individual collaboration to deliver value to a client– WA Newspapers – Fringe World Festival.

Executive excellence:

Advertising Manager/Director of the Year– Janine Davy – Advertising Manager – Rotorua Daily Post.

Display Advertising Executive of the Year– David Trott – Key Account Manager Victorian Government – News Australia Victoria.

Classified Sales Executive of the Year– Sarah Dyer – Account Manager – APN NZ Media.

Creative Services Professional of the Year– Shahn Welsh – Art Director – News Australia.

 

Pictured right: APN’s Simon Irwin collects the award for the Warwick Daily News from Nisin Sunito

On the home page: Brooke Gardner and Carmen Barclay collect the Toowoomba Chronicle’s advertising award

Sections: Newsmedia industry

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