'Storytelling rebooted' for Washington conference

Mar 10, 2015 at 02:17 pm by Staff


Vox.com cofounder Melissa Bell has joined the programme of the World Editors Forum in Washington.

The explanatory news site is pioneering new digital storytelling techniques that are drawing huge audiences. Bell, who founded the site last year with former Washington Post colleague Ezra Klein, will take part in an Editors Forum session with Emily Banks (lead news editor for mobile content at the Wall Street Journal) and Lou Ferrara (vice president for sports, business, interactive and entertainment news at the Associated Press).

'Storytelling rebooted' - featuring pioneers who are using algorithms, explanatory journalism and new formats for enhanced storytelling - is among highlights of the Forum, part of the World News Media Congress and World Advertising Forum being held from June 1-3. More than 1000 delegates are expected to attend.

Full details, including the programme, speaker biographies and registration information, can be found at http://www.wan-ifra.org/DC2015

Melissa Bell was director of digital platforms at the Washington Post and one of the Post's most-read bloggers when she and Klein left to found Vox.com in early 2014. At Vox, she holds both a technology and editorial title as senior product panager and executive editor.

Before joining the Post, she lived in India four years while helping launch HT Media's Mint in India, which has a content-sharing agreement with the Wall Street Journal.

A Vox.com innovation is its Vox Cards, which offer context to articles and explanations of key concepts, and are linked to keywords in articles.

Other speakers include:

-- Vivian Schiller, former president and chief executive of National Public Radio and former global chair of news at Twitter and one of the world's most compelling executives at the forefront of media and technology;

-- Torry Pedersen, the chief executive and editor-in-chief of Verdens Gang, the leading news site/newspaper in Norway that is among the most profitable news organisations in Europe;

-- Martin Baron, executive editor of the Washington Post, who oversees the Post's print and digital operations. Under Baron's leadership, The Post newsroom won two Pulitzer Prizes in 2014, including the prestigious public service medal for a series of stories based on classified documents leaked by Edward Snowden that exposed the National Security Agency's massive global surveillance programs.

-- Emily Bell, director of the Tow Center for Digital Journalism at Columbia University's Graduate School of Journalism, whose speech to the Reuters Institute last year was nothing less than the year's most definitive statement on the future of journalism; and

-- Troy Young, president of Hearst Magazines Digital Media, who oversees the digital content, technology, operations, product and business development strategies for 18 brand websites such as Cosmopolitan, Popular Mechanics, ELLE, Esquire, Good Housekeeping, Harper's Bazaar and Seventeen, which attract more than 100 million unique visitors and 740 million page views monthly.

Full details of the events can be found at http://www.wan-ifra.org/DC2015

Sections: Digital business

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