After baring the follies of Australia's news publishers to delegates at this year's INMA World Congress, Melbourne academic Mark Ritson is set to face the local industry at the end of this year's Inform News Media Summit.
Australia’s 3DAP committee will release Version 3 (v3) of their proofing standards early next year. The committee has adopted the Australian version of the ISO 12647-2 standard and will incorporate the ISO 12647-7 tolerances for proofing quality control.
3DAPv3 will enable greater control in the printing processes by making available via their website, recommended separation profiles to suit the final printing requirements.
The change has been driven by Australia’s printers adopting the AS 12647-2 ISO printing standard and one of the many benefits is a common colour space for both web and sheetfed print applications which will narrow the divide between the two printing methods depending on paper type.
The updated 3DAP standards will provide many benefits to the pre-press, publishing, and printing industries, giving a more predictable proofing and printing environment. The standards will encompass two different ISO paper types which will cover the majority of magazine printing requirements.
Paper Type 1 & 2 – Sheet fed covers and heavier weight, high brightness coated web offset papers (MWC);
Paper Type 3 – Lighter weight coated web offset magazine papers (LWC)
It should be noted that with these changes, the need for informative client guidance will be paramount to ensure all the quality expectations of advertisers, publishers and printers are met.
While the 3DAP committee hopes the publishing industry will make the change relatively quickly, the crossover period from 3DAPv2 will be until March 1 2009. Suppliers responsible for producing advertising material are being encouraged to adopt the 3DAPv3 standard as soon as possible and in conjunction with their publisher’s specifications.
A revamped website is to be launched with the updated profiles and news on 3DAP initiatives. Information alerts will be distributed widely, and members of the 3DAP Committee will make themselves available to speak at industry events and participate in online forums.
For more information go to www.3dap.com.au or contact: the 3DAP Chairman: James Hawkes; Colour Manager; ACP Magazines, email Jhawkes@pblmedia.com.au