Atex has converted Norwegian advertising systems user Polaris Media Nordvestlandet to its OneView framework.

The deal extends an existing relationship with the publisher, which will use OneView with ad server integration to deliver a simpler, role-relevant user interface for advertising.

OneView is a browser-based platform focussed on end-user experience and supported by database, business logic, workflow engine and information architecture.

The application can be enhanced, configured and extended without new software versions or releases.

Polaris Media owns a number of publishing houses producing newspaper print editions, digital services and some local radio stations covering the regions of Sunnmøre, Romsdal and Nordfjord. The nine titles included are ‘Sunnmørsposten’, ‘Romsdals Budstikke’, ‘Møre-Nytt’, ‘Sunnmøringen’, ‘Åndalsnes Avis’, ‘Driva’, ‘Fjordingen’, ‘Fjordenes Tidende’ and ‘Vikebladet Vestposten’.