Homebase multimedia and community newspaper publisher RJ Media has upgraded ad tech with a new Miles 33 system.

The 150-year-old, fifth generation family owned business has evolved from the Meriden, Connecticut, "local" to a large group of newspapers and websites, a online web/social media management operation called Homebase Digital, and even an offering of multimedia marketing products.

Miles' Gemstone system - which includes CRM, credit management, self-service and production tracking - is used to sell advertising content for the web, mobile and print as well as digital services and events, and replaces a Newscycle advertising system. It sells everything, managing the complete sales cycle, from prospecting and proposal generation through to order conversion. All rating, production, proofing, placement, fulfilment management, invoicing, credit management, A/R and reporting is through a single, fully hosted platform.

Record-Journal IT manager Dave Mazzaccaro says flexibility and customisation was one of the main reasons for their choice and continued positivity. Issues were handled quickly and effectively. See the Record Journal at http://www.myrecordjournal.com/ and Homebase Digital at http://homebasedigital.com/