New hires as Kin Community builds in Oz

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Momentum is building at Kin Community Australia - part of Fairfax unit Allure Media - with two new marketing appointments.

The lifestyle-focused content brand and creator community has named Lisa Ballard as integrated marketing manager and fashion marketing specialist Cathy Xu as partner strategy manager.

Kin Community launched in Australia last September 2016, and uses short-form video predominantly via social media to deliver content including food, home and self-improvement to young women .

Ballard has 13 years' experience in Sydney and London, and was most recently beauty and fashion group brand managerat Pacific Magazines. In London, she developed content for fashion destinations Net-A-Porter and Mr Porter.

Xu comes from British luxury brand Burberry where she was Australian marketing lead.

Allure Media chief executive Jason Scott says both have proven track records for delivering commercial solutions using digital media entertainment and influencer collaboration: "Both appointments underline a commitment to world-class ideation, strategy and execution of branded content campaigns for Kin Community and Allure Media."

Pictured: Cathy Xu (left) and Lisa Ballard

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