UK gym membership system ClassPass is using Wave 2's Easybuild to automate internal production of its digital advertising.

The monthly subscription service which provides access to a network of boutique fitness studios wanted a solution for generation of high volumes of advertising materials requiring multiple sizes, formats and localisation elements.

The new "production on demand" approach will maintain brand management and offer a single user experience for each digital channel.

EasyBuild 2's technology facilitates creation of multimedia digital collateral - including includes video, HTML5, animated GIFs and JPEGs - and automates cross-platform adaptation across digital, mobile and print. It then automates routing and delivery of the resulting artwork or creative.

ClassPass has more than 8,500 partners in 39 cities worldwide, and has been recognised by Forbes as one of the 'Next Billion Dollar Startups'.