Just as the iconic Women's Weekly is no longer a weekly, News Corp Australia's Manly Daily will soon no longer be a daily.
But it will be "bolder, bigger, brighter, better, more entertaining and informative in all media channels", the publisher says.
From January 10, print editions are being cut to an "unmissable" two, on Wednesdays and Saturdays, supported by enhanced online and mobile offerings.
Established by Edward Lincoln in 1906, before such things as free dailies were fashionable, the paper is now part of News' NewsLocal stable, which includes its former parent Cumberland Newspapers.
Wikipedia - courtesy of the Australian Newspaper History Group - records that it only missed one edition while printed in Manly, a switchboard having failed on an excessively humid day. The omission was made up the following day with a "double edition".
The paper is distributed in Manly, Pittwater and Warringah, and News says expansion of its distribution area will continue to include more homes in growing Terrey Hills.
It promises a "distinct unique personality" for each of the two editions - news and sport, supplemented by weekend planning information on Wednesdays and in-depth reads and features in the restyled Weekend Manly Daily, together with its glossy real estate magazine.
Publisher John McGourty says the changes "reflect the needs, attitudes and behaviours of today's modern media audience".
But he adds that "just as our readers lives and needs have changed, so too must the Manly Daily evolve to keep in step with its readership and its advertisers."
News says the shift to twice-weekly editions follows research that showed a "strong appetite" for a Wednesday and Saturday only print product. "News Corp is committed to the long-term future of newspapers and passionately believes in the vital role our printed products play in their communities."