Forget what you think you know about news readers, America's News Media Alliance says in an upbeat new brochure.

"The audience for news is massive, younger and wealthier than expected; they trust the sources they read offline and online; and the like spending money," NMA says in a flyer headed The news audience is thriving.

The group says research shows that old stereotypes no longer apply when it comes to newspaper audience, with the latest brochure highlighting "surprising findings" about who is reading newspaper media and in what formats, who is willing to pay for their news, consumer trust in newspaper content and reader spending behaviour.