It all comes down to trust, whether it's the differentiating trust readers have in newsmedia, or the belief your social media partner won't change the product terms on which you've built a relationship.
A reminder from PANPA chief executive Mark Hollands that there is just four weeks left to get your Newspaper of the Year entries in!
Hollands says the competition
The PANPA Newspaper of the Year has already attracted entries from South-East and North-East Asia, plus the Pacific region.
Entries Close July 17, 2009
Categories include: Newspaper of the Year; News Site of the Year; Technical Excellence for Printing and Production; Marketing; Photography; and the Hegarty Prize awarded to the Young Executive of the Year.
Full details are on the PANPA website.
Judges from the Americas, Europe and Asia will join local industry identities to select the best the industry has to offer, with awards presented at a gala dinner in Sydney on September 10.