Creative approaches can turn emerging technology from challenge to opportunity, a topic which will be on the agenda at the World Publishing Expo in Portugal next month.

So while some in media focus on AI's risk to jobs, speakers Benoît Raphaël and Atelach Alemu Argaw will explain how it can be an enabler that will allow people to work smarter in the newsroom and business departments.

Another topic is Blockchain, which may profoundly disrupt traditional banking, but has infinite possibilities in building a new kind of relationship between content creators and the public, according to Jarrod Dicker of Po.et.

Other facets of the technology focus at the congress include Alexis Lloyd and Matt Boggie on design, tech and format choices for Axios; Chani Guyot's ground-breaking news site Red/accion; Denis Teyssou on InVid - Europe's collaborative detection tool to combat fake video; Jessica Stahl of the Washington Post on all things audio; mojo specialist Yusuf Omar on next-generation storytelling, while a selection of news startups provide the "coup de coeur" this year, among them Uno and Orb Media.

And with continuous progress in immersive storytelling - 360 video, VR, augmented reality - companies including Facebook will be showcasing innovations in the exhibition area.

WAN-Ifra's World Publishing Expo takes place from June 6-8 in Estoril

Portugal. Download the programme overview, or visit the website for updates.

Pictured: Speakers Benoît Raphaël (left) and Atelach Alemu Argaw