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No accident that digital editions succeed as readers opt for text
No accident that digital editions succeed as readers opt for text

Crafted, great-looking newspaper pages are enjoying a renaissance... as digital editions.

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New categories as Europe lauds best digital ideas
New categories as Europe lauds best digital ideas

Europe's best digital media ideas were recognised at a presentation in Copenhagen last night.

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Ten top creatives share their knowledge at Copy School
Ten top creatives share their knowledge at Copy School

It's Copy School time again in Melbourne, with applications open for the 20 places who will learn from another world-class line-up of creative tutors.

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News expects huge engagement from 'ball call' punt
News expects huge engagement from 'ball call' punt

News Corp Australia's Melbourne daily the Herald-Sun will turn Aussie Rules football into a lottery by gamifying the first 'ball call' of a match.

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News pitches engaged audience as KidsNews goes national
News pitches engaged audience as KidsNews goes national

A new News Corp website for Australian children aims to teach the importance of reliable news sources.

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News takes footy tour to schools, clinics, fan nights
News takes footy tour to schools, clinics, fan nights

News Corp Australia is promoting its newsmedia and Foxtel football coverage with a ten-stop tour of regional communities.

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Publishers rediscover the value of content
Publishers rediscover the value of content

Back from a massive world tour, INMA executive director and chief executive Earl Wilkinson has gathered insights into the media-technology intersection in a new report.

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New ideas in classified honoured by ICMA awards
New ideas in classified honoured by ICMA awards

The International Classified Marketplace Association is inviting entries for its annual innovation award, which recognise creativity and innovation in the classified advertising industry.

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Next: Onboard tech enables SuperFoilers' TV race event
Next: Onboard tech enables SuperFoilers' TV race event

Viewers of Seven's coverage of the Sydney Hobart yacht race yesterday had a preview of the next big TV yachting event... SuperFoiler racing.

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Tighter rules on betting and sex as complaints rise
Tighter rules on betting and sex as complaints rise

More complaints were made to Australia's Advertising Standards Bureau, but of the top ten 'most complained about ads' only four complaints were upheld.

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NRL fights back as codes push further into digital space
NRL fights back as codes push further into digital space

Having taken control of content, Australian football codes are delving deeper into ad tech to exploit new revenue as the golden days of multimillion TV rights deals potentially recede.

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Intelligently engage buyers? News AU has done it for years
Intelligently engage buyers? News AU has done it for years

Like Oz only bigger, a new News Corp service using data science to target advertising to 140 million Americans leverages two years' experience from a similar project in Australia.

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'Change conversation' to lift programmatic, says Janz
'Change conversation' to lift programmatic, says Janz

With ad trust issues clouding the data and automation benefits of programmatic, sales teams are distracted from focussing on campaigns and client relationships.

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Why target Gen Zers, and how platform initiatives help
Why target Gen Zers, and how platform initiatives help

Targetting content to individual platforms is seen as the way to reach the youngest audiences, who are "the future for news".

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LMA members building new revenue pillars for digital
LMA members building new revenue pillars for digital

The USA's Local Media Association has a membership of 3000 newspapers and president Nancy Lane says there are almost as many ideas on how to build digital revenue.

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SCMP, Star and SPH score in Asian Digital Media Awards
SCMP, Star and SPH score in Asian Digital Media Awards

By any standards, it was a good night at the Asian Digital Media Awards for the South China Morning Post... but not unusually, local heroes Singapore Press Holdings didn't do badly either.

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DMA: Stardust from Ma and Bezos lights up a tech future
DMA: Stardust from Ma and Bezos lights up a tech future

Star act at today's opening of the Digital Media Asia conference in Singapore was in fact two acts with a common denominator - billionaire bosses.

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DMA: Into the sandpit and making money in the process
DMA: Into the sandpit and making money in the process

Digital Media Asia brought facts and figures, bots from billionaires, machine learning and monetization to its opening day in Singapore.

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DMA: Wonders and wine when you drop into the Google cave
DMA: Wonders and wine when you drop into the Google cave

Let Google entertain you for a chat and the meal some believe they've stolen from you, and you enter a different world.

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DMA: Where networking and workshopping intersect
DMA: Where networking and workshopping intersect

When Digital Media Asia opens tomorrow, who you meet will be almost as important as who you hear.

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News takes the Google route to voice with Home offer
News takes the Google route to voice with Home offer

A deal with Google gives voice to News news headlines for readers in Australia.

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Nothing corny as movie promo makes scents for News
Nothing corny as movie promo makes scents for News

News metro tabloids enjoyed the sweet smell of success this morning after investing almost 30 hours to fragrance papers with popcorn.

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HuffPost scores Lewis from REA for new role
HuffPost scores Lewis from REA for new role

Fairfax joint venture HuffPost Australia has named former REA sales manager Sammy Lewis as its new commercial director.

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'Masthead reimagined' follows massive WordPress switch
'Masthead reimagined' follows massive WordPress switch

A new-look for the Sydney Daily Telegraph puts a more reader-focussed face on a massive technology transition at News Corp Australia.

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New tech, websites to support 'simplified' Fairfax products
New tech, websites to support 'simplified' Fairfax products

New publishing technology is part of Fairfax Media's plans for its metro daily newsmedia mastheads.

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Displaying Articles 1 - 25 of 79
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