Fairfax Media's INMA-shortlisted Decoding Genius native content podcast for GE has been downloaded 142,000 times, the publisher says.
The New York Times - historically the "gray lady" - is finding new colour in Australia as it rejoices in an experiment it hopes it can translate into a new form of global expansion.
Print delivers authority and a medium to show off luxury brands, but its effectiveness needs to be measured in the same way as digital.
Video as a force for social change was to the fore among this year's Asia Digital Media Awards.
Ahead the tomorrow's Digital Media Asia conference opening, a handful of workshops tackle hot topics... and oh, there's an election going on.
The comics are light enough, but the subject of a new Dainik Bhaskar initiative is serious - responsible use of water, electricity and food.
Programmatic ad bookings have grown by a third in Australia, where digital advertising accounted for a fifth of newsmedia's $2.3 billion advertising billings.
It looks like a cross between a bar and a kitchen, and News Corp Australia certainly has plans to mix a cocktail of new ideas there.
News media companies expect sharp growth in native advertising revenues over the next two years, according to a new survey.
The way Ritu Kapur tells it, it's not the huge amount she and husband Raghav Bahl knew about video that drove the success of their TheQuint.com website, but what they "unlearned".
Organiser WAN-Ifra has named the 27 projects and other digital work in line for a prize in the Asian Digital Media Awards.
Five Indonesian media and advertising groups have come together for the country's first standardised online audience measurement.
News Corp has reported "positive" results from a month-long pitch to the more-than-one-third of its readers who use ad blocking software.
The first "truly multiplatform" Olympic Games contributed a 2.9 million digital audience for Australian rights holder Seven West Media.
Olympics Australian broadcast partner Seven West Media is "slicing and dicing" distribution channels in its presentation of 5000 hours of coverage.
Singapore's 'other' major newspaper publisher, Mediacorp is to use Outbrain's technology to observe real-time data on content performance and drive deeper engagement.
Ahead of the Rio Olympics opening tonight, news agency AFP has given details of the technology being used by its 185-strong editorial and technical team.
Advertisers are promised access to more psychographic data and boosted cross-device capabilities following a partnership between Fairfax Media and the parent company of Ticketek.
Big data and analytics firm Invigor has teamed with Singapore-headquartered shopper engagement platform Sprooki to create a range of mobile-first functions for customers.
The bottom line of Victoria Turner's message is simple: "We needed to monetise our content," she says. "The good news is that people will pay for value."
Australia's Fairfax Media hopes readers in News Corp's Gold Coast heartland will write and illustrate its new MyBT Gold Coast news platform.
New speakers have joined the roster for WAN-Ifra's Audience Intelligence Summit in Kuala Lumpur next month.
Publishers who want a place in Facebook users' hearts will have to learn to be part of the family.
Ad formats with names like The Beast and The Vandal are among print and digital campaigns to get you inspired in a new Fairfax Media showcase.
Private content curation and audience engagement company Livefyre is to become part of Adobe Experience Manager following a definitive agreement for its purchase.
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