Displaying Articles 1 - 25 of 71
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Next: Onboard tech enables SuperFoilers' TV race event
Next: Onboard tech enables SuperFoilers' TV race event

Viewers of Seven's coverage of the Sydney Hobart yacht race yesterday had a preview of the next big TV yachting event... SuperFoiler racing.

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Tighter rules on betting and sex as complaints rise
Tighter rules on betting and sex as complaints rise

More complaints were made to Australia's Advertising Standards Bureau, but of the top ten 'most complained about ads' only four complaints were upheld.

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NRL fights back as codes push further into digital space
NRL fights back as codes push further into digital space

Having taken control of content, Australian football codes are delving deeper into ad tech to exploit new revenue as the golden days of multimillion TV rights deals potentially recede.

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Intelligently engage buyers? News AU has done it for years
Intelligently engage buyers? News AU has done it for years

Like Oz only bigger, a new News Corp service using data science to target advertising to 140 million Americans leverages two years' experience from a similar project in Australia.

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'Change conversation' to lift programmatic, says Janz
'Change conversation' to lift programmatic, says Janz

With ad trust issues clouding the data and automation benefits of programmatic, sales teams are distracted from focussing on campaigns and client relationships.

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Why target Gen Zers, and how platform initiatives help
Why target Gen Zers, and how platform initiatives help

Targetting content to individual platforms is seen as the way to reach the youngest audiences, who are "the future for news".

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LMA members building new revenue pillars for digital
LMA members building new revenue pillars for digital

The USA's Local Media Association has a membership of 3000 newspapers and president Nancy Lane says there are almost as many ideas on how to build digital revenue.

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SCMP, Star and SPH score in Asian Digital Media Awards
SCMP, Star and SPH score in Asian Digital Media Awards

By any standards, it was a good night at the Asian Digital Media Awards for the South China Morning Post... but not unusually, local heroes Singapore Press Holdings didn't do badly either.

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DMA: Stardust from Ma and Bezos lights up a tech future
DMA: Stardust from Ma and Bezos lights up a tech future

Star act at today's opening of the Digital Media Asia conference in Singapore was in fact two acts with a common denominator - billionaire bosses.

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DMA: Into the sandpit and making money in the process
DMA: Into the sandpit and making money in the process

Digital Media Asia brought facts and figures, bots from billionaires, machine learning and monetization to its opening day in Singapore.

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DMA: Wonders and wine when you drop into the Google cave
DMA: Wonders and wine when you drop into the Google cave

Let Google entertain you for a chat and the meal some believe they've stolen from you, and you enter a different world.

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DMA: Where networking and workshopping intersect
DMA: Where networking and workshopping intersect

When Digital Media Asia opens tomorrow, who you meet will be almost as important as who you hear.

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News takes the Google route to voice with Home offer
News takes the Google route to voice with Home offer

A deal with Google gives voice to News news headlines for readers in Australia.

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Nothing corny as movie promo makes scents for News
Nothing corny as movie promo makes scents for News

News metro tabloids enjoyed the sweet smell of success this morning after investing almost 30 hours to fragrance papers with popcorn.

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HuffPost scores Lewis from REA for new role
HuffPost scores Lewis from REA for new role

Fairfax joint venture HuffPost Australia has named former REA sales manager Sammy Lewis as its new commercial director.

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'Masthead reimagined' follows massive WordPress switch
'Masthead reimagined' follows massive WordPress switch

A new-look for the Sydney Daily Telegraph puts a more reader-focussed face on a massive technology transition at News Corp Australia.

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New tech, websites to support 'simplified' Fairfax products
New tech, websites to support 'simplified' Fairfax products

New publishing technology is part of Fairfax Media's plans for its metro daily newsmedia mastheads.

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Content marketer Keywee takes agent for Asia Pacific
Content marketer Keywee takes agent for Asia Pacific

Keywee - the Israeli startup that says it can drive traffic from Facebook and other platforms to publishers' websites - has announced a move into the Asia-Pacific.

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The devices that make newsmedia readers' wishlists
The devices that make newsmedia readers' wishlists

Clues of the tech newsmedia publishers will need to reach is implicit in what readers plan to buy themselves or others for Christmas.

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Rivals team up to launch programmatic exchange
Rivals team up to launch programmatic exchange

Singapore's two biggest publishers have teamed up to create a programmatic exchange for digital advertisers.

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DMA Singapore focus on pressing questions
DMA Singapore focus on pressing questions

More platforms, more readers on mobile, chat apps, websites or on social media, new content formats and outstanding news experiences... but what about the revenue?

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UK groups work to make engagement, scores actionable
UK groups work to make engagement, scores actionable

Marshall McLuhan got it right and the medium is still the message, according to new research presented by UK industry group Newsworks.

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Fairfax leveraging its quality audiences for e-commerce
Fairfax leveraging its quality audiences for e-commerce

Curated products and a "drop-ship" business model have helped Fairfax Media to 700 per cent increase e-commerce revenue in two months.

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Papers serving communities in Australia's 'city villages'
Papers serving communities in Australia's 'city villages'

The role of community newspapers in Australia's "cities of villages" is emphasised in new NewsMediaWorks research.

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Domain's catch-up mode with mortgage broking, academy
Domain's catch-up mode with mortgage broking, academy

As suitors run a tape over the owner of real estate portal Domain, it and News-controlled realestate.com.au are chasing each other on initiatives including mortgage broking and agent training.

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Displaying Articles 1 - 25 of 71
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