Newsworks released a study in 2015 looking at the impact of a trusted and familiar context on readers' responses to brands advertising in these environments.
You could be forgiven for missing the crucial part of Miranda Kerr's recent interview about her Snapchat fiancée Evan Spiegel.
There's still revenue - and a strongly engaged audience to be had in print for publishers with time to invest in it, writes Peter Coleman
John Juliano returns to discuss Trump and the business of selling
Let's be frank. The Google/Facebook duopoly is damaging journalism, and it's only getting worse.
As we are usher in what we're calling "digital platformation", we are seeing publishers that are actively transforming their businesses into digital platform companies, (writes Peter Marsh)
Stanford University tells us most young people can't tell when news is fake. The problem is more fundamental than that.
The two tempos of leaning forward and leaning back are still the rule in terms of how and when we access news and information. But the "legacy" treatment of news for digital is not what's recommended.
With a new year comes a new opportunity to shake up the media industry.
On December 29 last year, I was presented with a long service award in recognition of 30 years of loyal and dedicated service to the company.
The transition from 2016 to 2017 seemed to prompt a bit more email from folks who read my columns.
Who do you trust - that's the question for 2017 (writes Mark Hollands)
It's been a week for navel-gazing in the local newspaper industry on both sides of the globe.
The announcements keep coming: News publishers around the world are integrating their newsrooms. But on closer inspection, the "integrated newsroom" means a different thing to each title.
Jeff Bezos messed up yesterday. Apparently.
On October 17, Singapore's largest media company, Singapore Press Holdings (SPH), announced it will be reducing it headcount by up to ten per cent and merging two newspapers, My Paper and The New Paper.
"Almost everyone is doing monitoring," said Talia Stroud, director of the Engaging News Project (ENP). "But in many newsrooms, that's where analytics work stops."
Mario Garcia backgrounds the format change for India's financial daily
When Louisiana began flooding earlier this month, news coverage was split between the 2016 Rio Olympics and the upcoming presidential election.
Pokémon Go is the biggest phenomenon of late that has undoubtedly taken the world by storm.
Beacons allow marketers to learn more about customers' in-store behaviour: how they move through the store, how much time is spent in front of specific displays, and which promotions capture their attention.
We need think like the technology firms we're becoming and seek or create those markets
Our regular columnist writes from part-way up the North American West Coast's 'Inside Passage' on a bucket list yacht passage from Seattle to the Alaskan capital of Juneau
In a keynote at DRUPA, William Randolph Hearst's great grandson points to 'enormous new opportunities' for the printed word
Industry-related publications are beginning to take notice of growing community newspapers, writes Kevin Slimp
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