New features of Newscycle's latest SalesLink include a Google Maps widget to allow sales reps to identify unassigned leads and locate inactive customers in defined geographical areas.

The update also includes a new advertising package tool to simplify the booking of ad bundles, and the ability for multiple reps to share a single account and split commissions.

The company's Aubrey Medley says the Google Maps technology has now been put into a standard widget. "Now, sales reps can view and navigate to open leads or find inactive customers that might benefit from having a new sales rep.

"While out in the field, sales reps can quickly see the 'up for grabs' businesses within a specified radius and work those leads to generate revenue."

The ad package option is an upsell feature for sales, allowing reps to book more ads on individual orders quickly.

The map widget identifies available leads and latent customers, pulling information from the database and displays it directly on the map. Reps can use the data to revitalise sales pipelines by developing new relationships with advertisers and discovering new opportunities.

A new 'create package' feature allow reps to work with customers on-site, with upsell options designed to quickly book complicated advertising orders. Digital and multimedia packages are to be released in the June upgrade.

Business areas are grouped by media type to identify reps assigned to each account, enabling users to create, edit and delete business areas on a customer record and allow additional users on individual customer accounts.