Media systems veteran Michael Coghlan has joined ADvendio in a new role as Asia Pacific business development manager.

His decades of experience in the publishing systems industry include almost a quarter of a century with Atex and its associate businesses, including time as regional sales director and managing director in the late 1990s and early 2000s. He has also worked for Tera - now part of Miles 33 - iBox and most recently LineUp, which he left last October.

ADvendio customer relationship offer Kathryn Layland - with whom he had worked for a number of years - says his "unparalleled knowledge of the local market" will be an asset. "He will be a great addition to our business development in countries such as Australia, New Zealand, and the Asia Pacific."

Recently ADvendio signed a strategic partnership agreement with T-Shape Consulting.