School's in again for copywriters on the way up

Apr 04, 2017 at 08:32 pm by Staff


Tutors have been named for the first Copy School of the year, to be held in Melbourne in May.

Twenty places are available for the school, being held from May 8-12 and sponsored by NewsMediaWorks.

Designed to encourage the best quality copywriting across all media channels, Copy School is open to young copywriters or any aspiring copywriters, and engages some of Australia's leading advertising creative directors and copywriters, as well as news media editors, to pass on their knowledge and experience.

Richards Rose senior copywriter Mark Sharman will host a team of guest tutors who will donate their time for the event.

They include Ted Horton (chief creative officer at Big Red), Nigel Dawson (creative partner at Three Wise Men), Elle Bullen (creative director/partner at SDWM), Paul Taylor (executive creative director at M&C Saatchi Melbourne), Sarah McGregor (head of copy at Leo Burnett), Jill Baker (former executive editor, Sundays at News Corp Australia), Doogie Chapman (creative director at Cummins & Partners), Ron Mather (director at It's the Thought that Counts) and Chris Taylor (creative director at Aadvertising).

Participants will be given a real world brief that will be presented and critiqued on the final morning of the course. The workshop fee is $250 per student (fully tax deductible) which Copy School will donate to Frontyard Youth Services, which is run by Melbourne City Mission.

It will be held at HWT Tower, 40 City Rd, Southbank.

Convenor Ray Black says the Melbourne Copy School has been a great success since its debut in 2015, "due in no small part to the commitment and generosity of our tutors.

"Copy School is focussed on how to create great, effective advertising for brands and has attracted a range of students from junior writers at agencies to marketers themselves."

For further information visit http://www.newsmediaworks.com.au/2017-copy-school-melbourne-applications-open or contact Kylie Hannah on 0404 000 664 or kyliehannah@newsmediaworks.com.au


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