Latest Emma media data shows 70 per cent of Australian read newsmedia on a digital device, and nine out of ten do so on one platform or another.
The figures indicate an audience of 13.1 million in August for news media on platforms such as smartphones, tablets, mobiles and PCs, and 13 million reading newspapers.
Metro newspapers were read by 10.8 million people (58 per cent of consumers), and regional and community news media brands by 6.8 million (36 per cent).
NewsMediaWorks chief executive Peter Miller says news media is demonstrating strength and consistency again: "Large scale audiences continue to turn to trusted, quality journalism, creating a valuable audience for advertisers."
The Sydney Morning Herald is Australia's highest-reaching title across all platforms with 5.30 million readers, with the Daily Telegraph following, reaching 4.39 million readers and the Herald Sun on 4.08 million (see below).
Cross platform readership (000s, last 4 weeks) |
August 17 |
Sydney Morning Herald / smh.com.au |
5306 |
Daily Telegraph / thetelegraph.com.au |
4389 |
Herald Sun / heraldsun.com.au |
4077 |
The Australian / theaustralian.com.au |
3159 |
The Age / theage.com.au |
3023 |
Courier-Mail / couriermail.com.au |
2733 |
West Australian / thewest.com.au |
1802 |
Financial Review / afr.com.au |
1696 |
Adelaide Advertiser / AdelaideNow.com.au |
1489 |
Sunday Times / perthnow.com.au |
1369 |
Canberra Times / canberratimes.com.au |
766 |
Newcastle Herald / theherald.com.au |
554 |
Gold Coast Bulletin / goldcoast.com.au |
452 |
Mercury (Tas) / themercury.com.au |
414 |
Sunshine Coast Daily / sunshinecoastdaily.com.au |
402 |
*Source: emmaTM, 12 months to August 2017. Readership based on last four weeks. Trends compared with 12 months to August 2016. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings (Monthly), August 2017. Following the introduction of Nielsen Digital Ratings Monthly (DRM) data into emma in February 2016, year on year comparisons of digital audiences are now valid from February 2017 onwards.
^ Galaxy Research online questionnaire, June 2017, of 2,863 adult Australians.
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