Four new 760 mm PageWide HD inkjets from HP expand options for users, enabling them to address a wider range of commercial applications, the maker says.

The new web presses use the new high definition nozzle architecture introduced at DRUPA. PageWide regional manager Steve Donegal says the new T390 HD, T390M HD, T380 HD and T370 HD presses expand the HDNA technology throughout the PageWide press portfolio: "The new capabilities help reconcile quality and cost differences between jobs printed with digital versus analogue technologies, ultimately increasing the addressable application range and improving margins," he says.

Closing the quality and performance gap means more work can be shifted from offset presses to digital, reducing waste and makeready. He says printing 152 metres per minute in quality mode with "best-in-class print quality" also opens new high-value customised publishing applications at any run length.

New Link technology is available to embed internet-connected codes and invisible watermarks in printed matter, a concept HP showed at GraphExpo recently with Toronto-based Webcom using the T360 and One Book workflow to produce individually personalised versions of Unsquaring the Wheel.

At WAN-Ifra's World Publishing Expo in Vienna this month, EMEA business development specialist Frank Berton discussed the option for newspaper publishers to increase efficiency by moving short-run editions, store promotions and other products to digital, side-by-side with offset, releasing web presses from inefficient work and saving plates and wasted paper.

Another option being canvassed is to integrate digital and web-offset lines to produce hybrid work at up to 300 metres/minute.

Donegal says HP inkjet web customers are now running more than five billion pages per month - up from four billion pages per month in 2015 - with volumes recently passing 180 billion pages printed since 2009. One T360M customer recently broke a worldwide productivity record producing 7.3 million pages in a day and more than 32 million pages in a week.

Pictured: Frank Berton at WPE in Vienna with hyperlocal newspaper editions printed at CSQ in Italy