'Ultimate goal' in reach as Infomaker sells to Newscycle

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Swedish software company Infomaker has been added to the Newscycle family, giving the US-headquartered developer a stronger foothold in the Nordic market.

Infomaker develops cloud-based publishing platforms for content creation, editing, asset management and omnichannel delivery, and is the dominant provider in the Nordic region with 70 per cent of its largest publishers - and more than 90 per cent of Sweden's - as customers.

Since 2012, its focus has been on digital-first, decoupled content management for create-once-publish-anywhere workflows. Its Amazon Cloud-hosted content repository and platform are designed to be scaled from small single-site publishers to large multi-company environments with parallel, redundant clusters.

Newscycle board member and former Tribune Publishing and New York Times executive Denise Warren describes Infomaker as an innovative, best-in-class platform which "leverages modern day digital development practices".

"Newscycle's customers will greatly benefit from the integration of this product and these practices into its portfolio."

Integration of Infomaker's tools with Newscycle's existing products will provide customers worldwide with innovative content repository and authoring solutions in addition to Newscycle's advertising management solutions, subscription services, and mobile solutions, she says.

Newscycle chief executive Scott Roessler says the solutions will enable customers to quickly respond to changing business needs and opportunities, while his opposite number at Infomaker, Karin Söderlund talks of now achieving the "ultimate goal" of developing the 'media platform for everything'.

The transaction closed on July 3; no financial details have been disclosed.

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