A fifth more time spent on screens, data shows

Jan 27, 2021 at 07:05 pm by Staff


In a "boom year" for digital content consumption, Australians spent almost 20 per cent more time looking at their screens.

Nielsen says a diverse range of content on platforms, communities, sites and apps attracted an increase in digital time spent of 19 per cent.

In its November Nielsen Digital Content Planning report, it says the top ten media owners - a mix of publishers and platforms - reached more than half Australia's population each month.

The IAB Australia endorsed data, released for the first time, which shows the number and diversity of media owners providing digital content and services. It leverages respondent-level data across computer, smartphone and tablet devices, extending the audience ranking and profiling capabilities of Nielsen Digital Content Ratings.

It its chart of digital media owners - which it calls 'parents' - Nielsen has Google (19.99 million), Facebook and Microsoft in top places, followed by publishers News Corp and Nine Entertainment. The ABC comes in at eighth place, and Seven West at 14.

Sections: Digital business

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