Ad management integration a Viennese waltz

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Austrian publisher Kurier has implemented ADvendio's Salesforce-based ad management software to streamline advertising sales, inventory and billing of its online publications.

The digital advertising management solution is being used for digital publications - including kurier.at, film.at, events.at and futurezone.at - with a total monthly traffic of more than 35 million page impressions.

The implementation includes integrations to SAP, their financial ERP, full management of their programmatic inventory via Doubleclick for Publisher (now Google Ad Manager) and a customised extension to their billing process via Braintribe.

Head of campaign management Stephanie Mauerer says that without to explain logistics and workflow, "we were able to generate an optimal process to integrate quotes, bookings, invoices and reports".

The system will connect Kurier Digital's digital process with features such as its Salesforce-powered CRM, a rate manager, billing runs and availability forecasts as well as invoicing, reporting and analytics tools.

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DIGITAL | BRIEFS
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