Ad sales group automates from sales to delivery

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Finnish advertising sales channel Kärkimedia is to use Integation X's Adpoint solution to distribute print and digital material.

The company offers access to most of the newspapers, web and mobile news sites and tablet editions of more than 30 of the country's publishers, handling space sales and material delivery.

Kärkimedia ends the era of email-based point-to-point distribution by using Adpoint as its new central hub: "Not only does Adpoint offer a modern and intuitive portal for both delivery and distribution of ad materials, it also provides fully integrated control of both print and digital ad materials to ensure optimal quality", says the vendor's Christian Wermuth.

The system will be closely integrated with Kärkimedia's ad selling solution Baari, which will automate processes from booking, delivering and validating materials to distributing approved files directly to the publisher's own advertising solution. It will debut in September as a fully managed cloud solution.

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