Adpoint powers up its analytics suite

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Lineup Systems have announced a new 360 Analytics feature to its Adpoint system.

The suite connects sales, customers and order management data across multiple sales channels within a single system, providing the means to use data to identify and drive media and advertising sales opportunities.

Operational efficiency is enhanced by identifying ways to optimise sales processes and workflows, while financial performance and 'bottom-line' benefit from having key financial data at your finger-tips across multi-channel sales operations.

Features include an intuitive interface with drag and drop functionality for report building, powerful data visualization and real-time information flow.

Lineup says dashboards can be created instantly, while the system is compatible with third party data sources.

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