Advendio ready for APAC as plans go T-Shape

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Following a visit by Kathryn Layland to Australia, ad management software developer Advendio has announced a partnership with Sydney-based T-Shape Consulting to strengthen its APAC presence.

T-Shape specialises in digital advertising and marketing, and is the first of several partnerships Advendio is planning in the region. They will be responsible for growing Advendio's footprint in developing and emerging markets in Asia Pacific, assisting publishers' ad sales and operations teams seeking to implement the Advendio solution.

Powered by Salesforce and integrated to leading ad servers and exchanges such as Google Ad Manager - formerly Doubleclick for Publishers - AppNexus and Freewheel, Advendio's 'quote to cash' software helps publishers streamline cross-media advertising management.

T-Shape Consulting founder Marlene Vicaire says Advendio bridges gaps between sales and ad ops teams, delivering better collaboration and efficiency. "I'm excited to participate in their international expansion in the region with China, Singapore and New Zealand as key growth markets."

Advendio chief revenue officer Kathryn Layland says T-Shape brings unique experience in media trading. "We are delighted to have Marlene onboard, given her track record in the advertising, publishing and technology industries, and we look forward to working with her."

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