Advertiser looks back to years before the phone rang

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What would South Australian daily The Advertiser have looked like if the internet had been around in 1858?

A special execution of the www.advertiser.com.au site on the paper's 160th anniversary next Thursday which sets out to present today's news in an "old time" format is part of celebrations.

When the first edition of the South Australian Advertiser rolled off the presses on July 12, 1858, the settlement of South Australia was only 22 years old and neither electricity nor the telephone had been invented.

The newspaper is sharing moments that have shaped the state with a pictorially-led print and digital content campaign supported by advertising and sponsorship. Ten eight-page liftouts and digital photo galleries tell the stories of notable events, decade by decade.

Editor Matt Deighton says the original broadsheet was primarily a classifieds newspaper of four pages, sold at four pence.

"We are no longer just a daily newspaper, but a 24/7 multimedia organisation, providing the news our readers want, when they want it, on whatever device they choose."

South Australian capital Adelaide is where Rupert Murdoch set off on the growth path of what today is News Corporation - which owns The Advertiser - and its sister company Twenty-First Century Fox... but that's another story, down the road at rival The News, left to him by his father.

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DIGITAL | CONTENT & MARKETING
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