AFP deal adds content for Wochit users

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Users of social video creation platform Wochit will have access to AFP's real-time, breaking news content following announcement of a long term partnership with the global news agency.

The multi-year agreement gives publishers and media brands the opportunity to incorporate content from AFP's 2300 journalists worldwide. Available in Wochit in real-time, this further supports the need to post timely video around trending topics.

Wochit's social optimisation tools enable videos to be tailored to the most effective format for each distribution point.

AFP global sales and marketing director Stéphane Marcovitch says the new partnership will empower media companies: "With the wealth of high-quality video that can be easily packaged into engaging and compelling stories, we are helping fulfill the need to provide customised videos in real time."

Wochit customers produce more than 30,000 videos every month for distribution across owned and operated websites as well as via mobile apps and social networks. On Facebook alone, socially-optimised videos created using Wochit and posted since the beginning of this year have received more than 200 million views and two million shares.

Wochit is used by worldwide media brands including Time Inc, Daily News, USA Today, Gannett, AOL, The Week, ProSieben, Singapore's Straits Times, Focus online and Der Spiegel.

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