AI in the mix as Budstikka cuts editor count down to one

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A switch to Roxen's news website software is helping Norwegian daily paper Budstikka to substantially increase its reach.

New reach figures for Norway show an increase of 2000 in readership, which the daily publisher primarily attributes to digital readers, with editor-in-chief Jørgen Dahl Kristensen crediting the Roxen technology for freeing up time for journalism.

"Journalists shouldn't have to spend time on tasks that technology can take care of," he says. "We have succeeded in achieving that here - our web desk handles news evaluation and reporters choose the category for their articles, but a lot of the day-to-day processing, for example, of images, which was previously done by journalists, is now handled by the system."

The new solution also includes the DrPublish general production tool and AI-based print automation from Norwegian partner Aptoma.

Kristensen (pictured) says the number of editors has been reduced to just one, who works on a daily basis. "The content is what's important - that's what attracts new readers - and with Roxen and Aptoma we have found a technical solution that allows us to focus specifically on that," he says.

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