Almost 5000 at Ifra Expo's 'unrivalled marketplace'

Organisers say almost 5000 people attended the Ifra World Publishing and DCX Content expos in Berlin last week.

The 4,985 visits to 193 exhibitors were complemented by more than 100 speakers, and "demonstrated the importance of sharing best-practice with peers and technology providers worldwide".

Attendance was slightly higher than last year and at 56 countries, again very international. Exhibitors - including 100 at DCX, 24 of them start-ups - came from 23 countries.

Among a sizeable contingent of visitors from India and southeast Asia, ABP chief executive DD Purkayastha - who was also a keynote speaker - said the event's best feature was its networking, "to meet the people, to share ideas and talk about experiences.

"Here I found a platform where at least once over the year you meet publishers from all over the world. We talk to each other and understand our problems and solve those."

WAN-Ifra chief executive Vincent Peyrègne says the event and the group's recent market trend reports attest that the news publishing industry is moving decisively "from an economy of product to an economy of experience.

"Developing high value-added services is more critical than ever in the global digital competition, and publishers have an important role in building and deploying new technologies to shape this new economy. We have been proud to offer an unrivalled marketplace and networking opportunity to get a grip on these major technical trends."

During an evening event after the first exhibition day, WAN-Ifra honoured 13 new members of its International Color Quality Club, many of which came from India, and awarded finalists in the new Print Innovation Awards.

Next year's Ifra World Publishing Expo and DCX Digital Content Expo will again be held at the Messe Berlin fairground, this time from October 8-10, 2019.

Pictured: ABP chief executive DD Purkayastha, who was a keynote speaker as well as a satisfied visitor to the event

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