Atex called for extension as 'Nase Adresa' goes national

Hyperlocal news publisher PPF Media has signed with Atex for a system to support the extension of its ‘Nase adresa’ (‘Our address’) project across the Czech republic. The Atex system which combines web and print editorial content management systems will become a single point of action for managing and publishing local news content in both print and online. PPF Media chief executive says the publisher was looking for turnkey solution to support its ‘web first’ operations and also print and advertising needs. “We have worked closely in the last year to define the solution to support our innovative approach to multimedia journalism and community engagement and we are happy to extend our current partnership with Atex for Futuroom to the Naseadresa project,” he says. A network of regional weeklies under the name ‘Nase adresa’ was launched in parts of the Czech republic in June 2009. The project is now to be extended to the whole country.