Post Publishing Public Company, which publishes the Bangkok Post, will use ppi systems for multimedia editorial, planning and booking solutions.
An order placed earlier this year also covers print workflow – including newspaper planning, classified pagination and page assembly solutions, and booking and reserving ads for print, web, radio and TV – for both Thai and English language publications.
More than 200 editorial and production staff will use the Content-X editorial product - jointly developed by ppi Media and Digital Collections - for print, web and mobile editions of the Bangkok Post, Post Today and M2F publications.
The new editorial system will manage the entire content – including text, photos and video – in a single central database, enabling content to be reused and processed for different media channels with a minimum of effort.
The order follows "extensive evaluation" of editorial solutions to meet a vision of achieving editorial excellence, integration and multimedia support across different publishing channels.
Both ppi Media and Digital Collections are represented in southeast Asia by MediaLive in Singapore.