More than 700 agency and people are expected at the third Festival of Media Asia Pacific in Singapore in March.
This island state’s Capella Singapore resort is the venue of the event, set to bring media owners, agencies and brands together from March 16-18.
Theme is this year's event is 'Agility', with speakers sharing unique regional perspectives on how businesses can be more 'agile' in adapting to the ever-changing media landscape. "Attendees will have the opportunity to learn about some of the most topical issues affecting the industry today, while getting the chance to network with a broad range of media companies from across Asia,” says Festival founder and chairman of C Squared Charlie Crowe.
Topics being discussed at the 2014 event include the future of Native Advertising in Asia, virtual media trading, social media in the newly-opened up Myanmar, unlocking the potential of Indian consumers and understanding Bitcoin.
The 2014 event will also feature The Festival of Media Asia Pacific's awards programme, with presentations on March 18. Entries will be judged by a senior panel of agency heads and global brand marketers, with three new categories – data innovation, consumer research and ‘best launch’ – in the 2014 awards.
Festival of Media Asia Pacific 2014 will also celebrate the brightest young talent in Asia with the return of the Rising Star Award – in partnership with the Starcom MediaVest Group – celebrating under 30s media talent in Asia.
Crowe says the line-up of industry speakers, awards and thought-provoking content –within the larger Asian media context – means FOMAP 2014 is set to be “the most exciting yet”.
Among speakers confirmed for the event are:
Linda Yueh, Chief Business Correspondent, BBC World News
Rita Nguyen, Co-Founder and CEO, SQUAR
Vipul Chawla, VP and CMO, Yum! Asia
Mark Laudi, Former CNBC presenter
Daryl Lee, Global CEO, UM
Leo Liang, Senior Director of National Business Development, Youku Tudou
Steve Mosko, President, Sony Pictures Television
Scott Lamb, VP of International, Buzzfeed
Lakshmi Pratury, Host and Curator, The INK Conference
Rose Tsou, Senior Vice President, APAC, Yahoo!
Peter Vessenes, Founder and CEO, CoinLab, Chairman Bitcoin Foundation
Manmeet Vohra, Marketing Director, Tata Starbucks
Jerry Wind, Professor, Wharton Future of Advertising Program.
Launched in 2011, the Festival of Media Asia Pacific won the ‘best development of an existing event' category at the 2013 Asian Conference Awards.
For more information and registrations, visit the Festival of Media Asia Pacific website here.