Twitter regional vice president Shailesh Rao will emphasise the importance of Asia at the CommunicAsia2014 and BroadcastAsia2014 conferences in Singapore in June.
Vice president for Americas, Asia Pacific and emerging markets, Rao (pictured) will examine the role of social media and its significance in today's society in an address titled ‘You matter: Asians shaping the pulse of the world through live, authentic conversations’.
The conference is being held at Marina Bay Sands, Singapore from June 17-21, with Rao’s address on the second day.
Known for his roles in building Local Search, India, and YouTube and Display across the region for Google, Shailesh Rao, now in charge of the largest international businesses for Twitter. He will highlight how social media platforms are revolutionising societies, organisations, media and next-generation consumer behaviour.
"More than half of the world's population lives in the Asia Pacific region, and social media gives them the ability to connect with each other, while enabling their voices to be heard around the world,” he says.
“Now, more than ever, Asian consumers have the platform and desire to shape both local public discourse and the pulse of the world. These public conversations, ranging from personal interests to key cultural moments, provide everyday opportunities for governments, businesses, media organisations and influential personalities to connect with people across the region. Thus brands and businesses who embrace the power of social media for live, authentic conversations with Asian consumers will be the leaders of tomorrow."
Other speakers from social media giants include Benjamin Grubbs (YouTube), Sergio Salvador (Google), Nitin Mathur (Yahoo!), Erin Dwyer (Starz) and Ronen Mense (MassiveImpact).
Topics for CommunicAsia2014 are digital and social disruptions, tying social business and apps together, and the importance of social media compliance and why business needs social media and beyond. BroadcastAsia2014 International Conference topics include the role of social media in the future of TV, the synergies between second screen, social media and advertising revenue, and bringing the power of Twitter to TV.
The Creative Content Production Conference will focus on creating ‘social’ content to reach out to connected viewers.
Among media-related speakers are: Jeremy Kung, executive vice president of new media and chief executive of Telekom Malaysia; Jim Egan, chief executive of BBC Global News; Joe Igoe, chief technology officer of MediaCorp; and Ross Cormack, chief executive of Ooredoo Myanmar.