You’ve seen them in banner ads; now News Corp is putting its breaking headlines on billboards in a campaign with APN Outdoor.
The new Australian campaign by UM features localised, real-time digital content in prime city sites as part of its Extra Extra promotion for paid digital subscriptions for the Daily Telegraph, Herald Sun, the Courier-Mail, and The Advertiser.
The ads run on APN’s Elite screens in Sydney, Melbourne, Brisbane and Adelaide as well as on the recently launched XtrackTV network in Sydney and Melbourne.
RSS feeds deliver real-time sports, news and entertainment updates as well as localised content targeted to geographic locations.
News is about to relaunch its metro tablet apps with a package for advertisers which automatically bundles a free app ad with one lifted from the print edition.