INMA is luring potential delegates to New York and its May World Congress with the prospect of a 'media disruption' study tour.
The three-day World Congress is set for May 10-12, with the tour of Manhattan digital media houses taking place at the end of the previous week, May 7-8.
Executive director Earl Wilkinson says the embrace of digital by legacy news publishers requires a total re-think... "of corporate culture, go-to-market strategy, organising how work gets done, and an environment that repositions media companies as magnets for young, digitally minded employees".
The INMA study tour of companies making that transition promises access to those "on the frontier of digital embrace and organisational change".
Congress plenary sessions take place at TimesCenter on the following Monday and Tuesday, with the annual Awards Dinner at Edison Ballroom on May 12.
Target audience is senior management from the leading news media companies - CEOs, publishers, general managers, digital leaders, advertising executives, audience executives marketing executives, editors and researchers.
Details from www.inma.org/worldcongress