A major conference in London tackles the 'mandatory' topic of Big Data for Media.
INMA and the World Newsmedia Network are hosting the conference of that name at Google's London headquarters on March 26-27.
INMA executive director Earl Wilkinson says the Big Data for Media 2015 Conference is designed for media executives engaged with data-infused advertising solutions, audience marketing, and journalism.
"As you saw from this week's 'Making Big Data smarter for media companies' report, getting our arms around analytics - from revenue, audience, and journalistic perspectives - is moving from 'something interesting' to 'something mandatory'," he says. "INMA embraces Big Data and believes this is the clear direction of the news media industry."
Key topics will include gathering, analysing, leveraging consumer insights; leveraging Big Data and mobile content; tools to understand complex data sets; revenue development; staffing and training issues for data; understanding media content usage patterns in real time; data visualisation; delivering targeted content; data journalism; and social media analysis: sentiment analysis, trendspotting.
Confirmed speakers include:
Chris Babayode, EMEA managing director, Mobile Media Association;
Helena Bengtsson (pictured on our homepage) data desk editor at The Guardian;
Earl J. Wilkinson, executive director & chief executive of International News Media Association (INMA);
Larry Birnbaum, co-director of Intelligent Information Laboratory;
Ken Cukier, Data Editor, The Economist;
Steve Doig, Pulitzer Prizewinning data journalist, Arizona State University;
Alison Holt, social affairs correspondent, BBC;
Jodie Hopperton, managing director, IPM
Dirk Milbou, business manager consumer relations, De Persgroep;
Shane Murray, director of data analytics, New York Times;
Stephane Pere, chief data officer, The Economist;
Jim Roberts, executive editor & chief content officer, Mashable;
Simon Rogers, data editor, Twitter;
Martha Stone, chief executive, World Newsmedia Network; and
John Walton, data specialist, BBC.
The programme includes a data and analytics plenary session on the first afternoon and first morning, another on training and tools, breakout sessions on revenue generation and data journalism, and an opening reception.
Venue is the Google London headquarters in St Giles High Street.
More details from the conference website at www.inma.org/bigdata2015.
Right: The Google London headquarters